Norma

Norma offers a new, low energy setup to Supercapacitive Direct Air Capture. Through a system that stores and reuses the energy required to capture carbon instead of consuming additional energy, they recover the excess and dramatically transform Direct Air Capture.

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The brand identity is based on the element of Air. Cloud textures that clear up as one interacts with them, soft gradients that represent the process of carbon capture and typography animations that materialise the words into place, all hint to their element of practice. The system is complemented by some intricate technical illustrations, which better communicate their technology and promise for scale.

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The updated Norma logo, is still based on the modular nature of their technology applications, highlighting that flexibility and scalability, while at the same time standing bold to represent their brand new approach in their sector.